Milky Hour has launched its crowdfunding campaign on WE DO GOOD: invest in a French brand that is reinventing breastfeeding clothing
At Milky Hour , we believe breastfeeding should never be a hassle or a hindrance to style. For nearly four years, this family-owned brand—born from the adventure of a mother and daughter—has established itself as a stylish, responsible, and sustainable alternative to traditional nursing clothing.
Today, Milky Hour is launching a new chapter in its history with a royalty-based crowdfunding campaign on the WE DO GOOD platform. This is a unique opportunity to invest in an impactful brand and contribute to its growth in exchange for a percentage of future revenue.
We have already exceeded 70% of our goal with more than €21,000 collected.
A family story, a mission for all mothers
Behind Milky Hour are Clara and Elisabeth , mother and daughter, passionate co-founders. Together, we wanted to create a brand that supports women in one of the most intense moments of their lives: motherhood and breastfeeding.
Our vision? To offer breastfeeding clothing:
✨ 95% Made in France , produced in a committed workshop,
✨ with elegant design and timeless cuts ,
✨ designed to last — before, during and after breastfeeding ,
✨ meeting the expectations of mothers sensitive to slow fashion and short circuits ,
✨ high quality , because every mother deserves to feel beautiful and strong in this period of life.
To continue producing responsibly, Milky Hour also plans to collaborate with a Portuguese workshop for certain creations—a way to stay true to its values while expanding its production capabilities.
A sustainable model: pre-ordering
Milky Hour has chosen a virtuous economic model: pre-ordering .
This approach allows us to:
- produce according to actual demand,
- avoid unnecessary stocks,
- limit textile waste,
- offer customers a more transparent and responsible experience.
It is also this model that has allowed the brand to build a loyal community, with already more than 16,000 people following its adventures.
An innovative and accessible investment
Unlike a traditional fundraising campaign, this campaign offers a new model: investment in royalties .
👉 In concrete terms, you invest an amount of your choice, and in return, you receive a percentage of Milky Hour's future turnover , up to a certain multiple of your initial investment.
It is an investment method:
- simple and transparent ,
- accessible to all (from €100),
- aligned with actual brand performance.
What are the funds collected used for?
The WE DO GOOD campaign is more than just a fundraiser: it's a way to accelerate Milky Hour's impact. The funds raised will:
- to accelerate business development and strengthen awareness,
- to increase the marketing budget to reach new mothers and test European markets (Germany, Scandinavian countries),
- Expanding the range : children's clothing, sweatshirts for dads, and other pieces that bring the whole family together around the Milky Hour universe.
Write with us the continuation of the Milky Hour adventure
Milky Hour isn't just a breastfeeding clothing brand. It's a committed community, a story of mother-daughter inheritance, and a mission: to empower women to breastfeed freely, without sacrificing their identity.
👉 Investing today means supporting:
- responsible fashion ,
- French and European know-how ,
- a family business ,
- and above all, thousands of mothers who want to feel beautiful, strong and free.
📌 The campaign is open on WE DO GOOD . Join our adventure and become an agent of change: